Serviced Office Review: South East – Q4 10
The report focuses on the following key areas in the South East *** region:
- Supply of and demand for serviced office space – In terms of the number of enquiries, the size and shape of those enquiries and the number of placements
- New Serviced Office Tenants (SOTs) – In terms of workstation prices and initial license length commitment
Using the statistics from these areas, a detailed overview of the serviced office industry in the South East was compiled to provide a comparative report of the changes within the serviced office market during Q4 10 compared to Q4 09.
***officebroker.com defines the South East region as areas located within the following postcode prefixes: BN, CT, DA, GU, ME, MK, OX, PO, RG, RH, SL, SO, TN.
- SUPPLY OF SERVICED OFFICE SPACE
The number of serviced office buildings registered with officebroker.com in the South East increased to 362
The total number of serviced office buildings registered with officebroker.com in the South East increased to 362 during Q4 10 ΓÇô representing a net increase of 6 buildings on the figure of 356 recorded at the close of Q3 10.
officebroker.com currently lists 2,616 active serviced office buildings in the UK, the 362 serviced office buildings listed within the South East region accounts for 13.8% of the total UK supply offered / available through the officebroker.com service.*
*Information correct at time of publication
- DEMAND FOR SERVICED OFFICE SPACE
Enquiry levels increased by +36% overall in Q4 10
Quarterly Activity ΓÇô The number of enquiries received by officebroker.com for serviced office space in the South East has increased by +36% in Q4 10 compared to Q4 09.
Year-to-Date Activity ΓÇô Having generated higher enquiry levels throughout 2010, the overall number of enquiries for serviced office space in the South East has exceeded 2009 levels by +40%.
National Comparison ΓÇôDuring Q4 10 the total number of enquiries received by officebroker.com throughout the UK increased by +42%, indicating that the additional enquiries officebroker.com has generated in the South East was largely in-line with the activity recorded nationally during Q4 10.
* Effective from 1st February 2010, officebroker.com extensively expanded its online marketing and affiliate program.
As a direct result of this activity the number of enquiries received by officebroker.com increased substantially from February 2010 onward. Such increases, while generating abnormally large changes when placed against previous data, will ensure that the statistics reported by officebroker.com are an even more accurate assessment of the serviced office market here in the UK.
- NEW SERVICED OFFICE TENANTS (SOTs)
The number of new SOTs decreased by -39% in Q4 10
Quarterly Activity ΓÇô The number of new businesses taking serviced office space through officebroker.com in Q4 10 was -39% lower than in Q4 09 within the South East region.
Year-to-Date-Activity ΓÇô During 2010, the total number of newly signed SOTs has decreased by -10% across the South East, with the higher numbers seen in the opening half of 2010 being countered by decreases during the latter stages of 2010.
National Comparison ΓÇô During Q4 10 the total number of SOTs taking serviced office space through the officebroker.com service reduced nationally by -26%.
Having recorded a decrease of -39% in new SOT levels during Q4 10, the South East would appear to have experienced a greater decrease than other areas of the UK during the final quarter of 2010.
The SOTs entering serviced office space in the South East during Q4 10 accounted for 10% of all SOTs assisted by officebroker.com during the final quarter of 2010.
- AVERAGE WORKSTATIONS PER SOT
Average workstation requirement was 3.3 during Q4 10
Quarterly Activity ΓÇô The average number of workstations per SOT totalled 3.3 at the close of Q4 10, a reduction of -11%, or 0.4 workstations, on the average requirement of 3.7 recorded in Q4 09.
Year-to-Date-Activity – Having recorded lower workstation requirements between January ΓÇô April 2010 (Fig 7.), the increased and more comparable requirements during the remainder of 2010 have helped to raise the average workstation requirement back to within -5% of the higher 2009 levels.
During 2010, the average requirement was 3.9 workstations compared to 4.1 workstations in 2009.
National Comparison ΓÇô The average number of workstations increased (+3%) throughout the UK during Q4 10, rising from 3.6 workstations per SOT in Q4 09 to 3.7 workstations by the close of Q4 10.
Comparing this national activity to that recorded in the South East during Q4 10, it would appear that workstation requirements within the region are lower than that recorded nationally during Q4 10.
During Q4 10 the South East requirement of 3.3 workstations per SOT was the 3rd lowest recorded in any UK region, with only Yorkshire & Humberside (2.7) and Wales (3.0) posting lower average requirements.
- SERVICED OFFICE SPACE COSTS
Average price per workstation reached ┬ú215.00 in Q4 10
Quarterly Activity ΓÇô The average price per workstation in the South East was ┬ú215.00 in Q4 10, a decrease of ┬ú12.00 (-6%) on the average price of ┬ú227.00 recorded in Q4 09.
Comparing Q4 activity over a longer time frame, the average price of ┬ú215.00 per workstation recorded in 2010 remains ┬ú64.00 lower than the average price of ┬ú279.00 recorded in Q4 08.
Year-to-Date Activity ΓÇô As shown by Fig 9, the average workstation price recorded by officebroker.com in the South East region continuously fluctuated above and below 2009 levels during 2010.
The overall result of this ebb and flow is a 1% increase in average workstation prices within the region during 2010, altering from ┬ú237.00 in 2009 to ┬ú239.00 in 2010.
National Comparison ΓÇô During Q4 10 the average price per workstation fell nationally by ┬ú6.00 (-3%), from ┬ú232.00 in Q4 09 to ┬ú226.00 by the close of Q4 10.
Comparing this national activity to that of the South East in Q4 10, it would appear that this regional activity is largely in-line with that of the national activity based on the data recorded by officebroker.com.
- AVERAGE LICENSE LENGTHS
Initial license lengths increased to 8.3 months in Q4 10
Quarterly Comparison ΓÇô In Q4 10 new SOTs entering serviced office space in the South East via officebroker.com were signing average license lengths of 8.3 months, an increase of 1.0 months (+14%) on the average license length of 7.3 months recorded during Q4 09.
Year-to-Date Comparison ΓÇô As shown in Fig 11, average license lengths have exceeded 2009 levels on all but three occasions during 2010, resulting in a year-on-year increase of 1.6 months (+23%) in the average length of license being entered into by SOTs during 2010.
Overall, initial license lengths have increased from 6.6 months in 2009 to 8.2 months in 2010.
National Comparison ΓÇô During Q4 10 license lengths averaged 8.0 months nationally, an increase of +14% on the average license length of 7.0 months recorded in Q4 09.
With an average license length of 8.3 months being recorded in the South East, businesses entering serviced office space via officebroker.com during this period were committing to an additional 0.3 months compared to the national average during Q4 10.
When taking into account all the information for Q4 10, the following key findings can be drawn:
- Enquiry levels increased, exceeded 2009 levels by +36% in Q4 10.
- The overall number of new serviced office tenants decreased in Q4 10.
- Average workstation price reduced slightly in Q4 10 but increased overall during 2010.
- Average licence lengths exceeded 2009 levels and the national average during Q4 10.
NEED TO KNOW MORE DETAIL?
Explore what our Insight Report service can offer by viewing a sample: CLICK HERE