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Serviced Office Review: South East – Q1 2010

Serviced Office Review: South East – Q1 2010 south east main.jpg

Serviced Office Review: South East – Q1 2010

Quarterly Research ΓÇô Serviced Office Industry



ΓÇó1 serviced office building added to the portfolio

ΓÇóEnquiry levels increased by +38%

ΓÇó+ 20% increase in new serviced office tenants (SOTΓÇÖs)

ΓÇóAverage number of workstations per SOT fell to 4.5

•Workstation costs rose to £277.00

ΓÇóInitial license agreements decreased to 7.3 months



The following report utilises statistics for Q1 10 from, the UKΓÇÖs leading independent broker of serviced office space, to present findings on activity within the serviced office industry.

The report presents results on the following key areas in the South East region:


Supply of and demand for serviced office space

ΓÇóIn terms of the number of enquiries, the size and shape of those enquiries and the number of placements


New Serviced Office Tenants:

ΓÇóIn terms of workstation prices and initial license length commitment


Using the statistics from these areas, a detailed overview of the serviced office industry in South East was compiled to provide a comparative analysis of the changes within the serviced office market during Q1 10 compared to Q1 09.

* defines the South East region as areas located within the following postcode prefixes: BN, CT, DA, GU, ME, MK, OX, PO, RG, RH, SL, SO and TN


Supply of Serviced Office Space ΓÇô South East Q1 2010

ΓÇó1 serviced office building added to portfolio south east supply.jpg

Fig 1

The total number of serviced office buildings reached 349 in the South East region during Q1 10. This peak figure followed the addition of 8 new serviced office buildings and the removal of 7 office buildings that ceased to trade during this period. This resulted in a net increase of 1 serviced office building to the portfolio during Q1 10.

As shown n Fig 1, the number of serviced office buildings available in the South East has grown significantly during the previous 12 months. The sharpest increase in supply occurred in the first half of 2009 before entering a relatively static level by Q3 09.

While the overall level of supply appears to have slowed during Q1 10, the nature by which the small net increase occurred, 8 offices added and 7 removed as a result of them ceasing to trade, suggests the market is more volatile for providers than overall supply levels suggest.


Demand for Serviced Office Space

ΓÇóEnquiry levels increased by +38% south east enquiry.jpg

Fig 2

The overall number of enquiries for serviced office space in the South East increased by +38% in Q1 10 compared to Q1 09. This increase builds on the +7% growth recorded in Q4 09 and completes a six month period in which the number of businesses considering serviced office space as a workspace solution increased.

As shown in Fig 2, enquiry levels increased month-on-month during the opening quarter of 2010, with January registering a +19% increase while February (+95%) and March (+77%) continued this upward trend.

While the large increases seen in February and March where undoubtedly heightened by expanded marketing and affiliate activity*, the natural growth of +19% recorded in January demonstrated that a strong level of interest in serviced office space from businesses existed from the outset of 2010.The presence of this strong, natural growth in the marketplace suggests confidence levels amongst business owners were high during this period.

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*Effective from 1st February 2010, extensively expanded its online marketing activity and affiliate program.

As a direct result of this activity the number of enquiries received by increased substantially during February and March. Such increases, while generating abnormally large changes when placed against previous data, will ensure that the statistics reported by are an even more accurate assessment of the serviced office market here in the UK.


New Serviced Office Tenants (SOTΓÇÖs)

ΓÇóServiced office tenants (SOTΓÇÖs) increased by +20% south east sots.jpg


The number of new SOTΓÇÖs entering serviced office space increased by +20% during Q1 10 compared to Q1 09, marking the 3rd consecutive quarter to record such an increase.

As shown in Fig 3, the number of SOTs increased in both January (+34%) and February (+54%) before falling slightly behind 09 levels during March (-3%).

As with the increased enquiries witnessed in January, the new SOTs entering the market in both January and February were the result of a natural rise in demand and remained unaffected by the expanded marketing and affiliate activity explored in the enquiry section of this report. The reason for these figures remaining unaffected is that with a start date of the 1st February and an average sales cycle of 55 days, the impact of this activity will not present itself until Q2 10.

The continued increase of new, individual SOTs entering the market in the South East again demonstrates high confidence levels amongst business owners. It also provides evidence that the increased enquiries recorded in Q4 09 have resulted in decisive action during Q1 10, a trend which serviced office providers throughout the South East will hope continues given the increasedl enquiry rates recorded in Q1 10.

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Average Workstations Per SOT

ΓÇóAverage workstations per SOT reached 4.5 south east workstations.jpg

Fig 4

Despite the overall increase in SOTs and enquiry levels, average workstation take-up in Q1 10 has fallen below that of Q1 09.

As shown by Fig 4, the lower levels of workstation take-up occurred month-on-month, with January witnessing a -12% decline and February registering a fall of -15%. The drop recorded in March was -3%, a level far closer to the annual 2009 average of <1%.

Given that overall workstation take-up has fallen by -11% in Q1 10 compared to Q1 09, is would be reasonable to assume that the streamlining and cut-backs witnessed throughout 2009 may still be affecting the market in the South East despite not being the case in surrounding regions. Despite this the average take-up of 4.5 workstations found in the South East remains above the national average of 4.3 workstations recorded during the same period.


Serviced Office Space Costs

Average price per workstation increased to £277.00 south east price.jpg

Fig 5

During Q1 10 the average price per workstation increased to £277.00 from £252.00 in Q1 09, representing an overall increase of 9% during the financial quarter.

A month by month comparison (Fig. 5) of Q1 10 reveals that average workstation costs increased month-on-month during both January (+18%) and February (+22%) but recorded a deficit of -11% during March.

The overall increase of +9% during Q1 10 represents the first sustained increase in average workstation prices since 2008, having declined by an average of -23% quarter-on-quarter during 2009.

This upward swing, which will no doubt be welcomed by South East serviced office providers, also placed the average price per workstation (£277.00) above that of the national average (£242.00) for the first time since Q1 09.

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Initial License Lengths

ΓÇóInitial license length commitment falls to 7.3 months south east license.jpg

Fig 6

New SOTΓÇÖs are signing initial licences averaging 7.3 months in Q1 10, 0.9 months (-10%) shorter than in the same period in 2009.

As shown by Fig 6, a decrease in initial licence lengths occurred month-on-month, with January (-14%), February (-13%) and March (-29%) all falling behind the levels recorded during Q1 09.

This decline, which could be seen as a sign of uncertainly amongst business owners, is still however a marked improvement on the decreases recorded in 2009, having seen initial license lengths fall by an average of -23% quarter-on-quarter.

Given that workstation prices have increased during Q1 10, it is perhaps surprising that initial license lengths have continued to decline, with the direct influence of serviced office providers believed to be a driving force behind keeping license lengths short during a period of low and falling workstation prices. With positive increases in workstation price during Q1 10, it would have been reasonable to assume that this same direct influence would have brought about extended license lengths ΓÇô this does not however appear to be the case.

Alternatively, a reluctance to over-commit and maintain maximum flexibility from business leaders themselves may be impacting upon this area of the market, perhaps revealing an insight into their long-term plans and prospects.



When taking into account all the information for Q1 10, the following key findings can be drawn:

ΓÇóEnquiry levels have continued to increase throughout Q1 10

ΓÇóThe overall number of new serviced office tenants rose for the 3rd consecutive quarter.

ΓÇóDespite remaining above the national average workstation requirements in Q1 10 continued to decline

ΓÇóAverage workstation costs increased for the first time since 2008

ΓÇóInitial license lengths continued to fall


Author: | April 23, 2010 | 0 Comments

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