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Tools of the Trade

Tools of the Trade

You know what we do. Or do you? Brokering aside, there’s a lot more to than meets the eye. Here are five other tools of the trade that can help your business get the edge.

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1) Marketing & Support

We have an in-house marketing team that handles everything to do with your online building profile. From registering a new centre and setting it up on our system, to writing descriptions and updating photographs, our team handles it all – and a lot more besides.

As well as the day-to-day responsibilities of your building profile, the Marketing team at handle all aspects of online advertising, providing a targeted and fully optimised strategy that maximises your building’s potential and helps you to fill your space fast.

The team also look after all aspects of analysis and reporting along with external promotion, through the likes of PR and online news articles. By publishing press releases and stories about your centre, not only does this push your building out to the wider business community, it also raises the profile of the serviced office industry as a whole.

Find out more… Speak to a member of the Marketing team on 0870 112 3667 (opt 2) or email

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2) Regional & City Reports

The ‘Serviced Office Review’ series is a collection of reports that delivers industry trends and data, split by region, straight from the databanks of

These free reports are published quarterly and cover 13 UK regions, sharing information and year-on-year trends on supply, client demand, initial licence length commitment, and workstation costs across the region.

Earlier this year, we launched a new series called ‘City Focus’. Produced exclusively by, City Focus catalogues the trends within the serviced office market in 7 UK city centres on a quarterly basis.

Available to download free of charge from the website, these reports are a finger on the pulse of the serviced office market – giving you a key insight into the performance of the serviced office industry.

Visit our Stats & Facts section to download the latest reports.

Find out more… Speak to Simon Jones, Research & Project Manager, on 0870 112 3667 (opt 2) or email

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3) Video Listings

By signing up for a Video Listing with, you’ll get a professionally edited video of your centre complete with a scripted voiceover, YouTube listing, and a second version branded with your own logo.

Your building will also appear within the first 10 search results on for three of your most relevant locations, which is the only way to guarantee a placement within the top 10.

The video provides an in-depth view of the space which can help attract potential clients to your centre, giving them a preliminary tour of your building.

See an example here.

“The videos of each centre were detailed and produced to a very high standard – they really do a great job of selling the centres to any potential clients.” Geraint Evans – Avanta

“Some of the imagery and effects are superb, and it really shows off the building at its best.” Mark Proctor – icon Business Centres

“Having this video enables the team to show businesses the real Caswell. Thanks again to for their fantastic work.” Mitch Avis, Fasset Ltd

Find out more… Speak to Jo Davey on 0800 111 6 444 or email

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4) Become an Award-Winner’s Business Centre of the Month Award has been running since April 2010.

Each month, one centre is singled out to receive the award based on a number of factors such as customer service, community, and an active online profile to help promote the industry.

The title of Business Centre of the Month is accompanied by a number of rewards including a free video and 12-month Video Listing, an award logo on your online profile page, certificate, and entry into’s Business Centre of the Year Award.

Centres must first enter the award to become eligible. If you feel your building is a shining example of the serviced office industry and you believe it deserves to win, why not put it forward for the award?

Download the PDF for further details.

Find out more… Speak to Joanna Disney on 0870 112 3667 (opt 2) or email

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5) Meet the Team

Communication and relationships are key, and there are a number of ways to get to know your Account Manager at and find out how we can work better together.

Our consultants are now actively getting out visiting the business centres they work with. If a member of the team hasn’t already visited your building, get in touch with your Account Manager direct and request a visit.

Or, you can come and visit us at our head office in Staffordshire. As well as meeting your Account Manager and the rest of the team – including Finance and Marketing – you can sit with our sales department to find out how we handle enquiries and listen to some conversations with clients.

Find out more… Speak to your Account Manager direct or contact one of our Sales Managers by calling 0800 111 6 444. You can see who handles your area here: Meet the team.

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Author: | June 21, 2011 | 0 Comments

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