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Saatchi & Saatchi’s London Office to Undergo ┬ú100m Redevelopment

Saatchi & Saatchi’s London Office to Undergo ┬ú100m Redevelopment

The marketing firm behind some of the most iconic and memorable advertising campaigns over the last 40 years is set to get a major redevelopment to its office space, located in London’s West End.

Fitzrovia-based Saatchi & Saatchi, best known for campaigns and famous slogans such as Carlsberg’s “Probably the best lager in the world” and Lurpak’s “Love Food with Lurpak”, are set to see their London office transformed if plans are approved by Camden Council.

Expected to be one of the West End’s biggest office development projects, the overhaul of Saatchi & Saatchi’s London base – where “Nothing is Impossible” is engraved into the steps – is estimated to cost around ┬ú100m and will see a new mixed-use scheme introduced to the area, incorporating 320,000sq ft of retail and office space.

Submitted by FTSE 250 property company Derwent London, the plans also include apartments and affordable homes, along with a new public park, said to be inspired by Paley Park in the Midtown business district of Manhattan.

So is this set to become the best office development in the West End? Not according to the critics ΓÇô who have disapproved of the plans and cited the scheme as “very much an over-development” of the area. There are concerns that the regeneration will turn this quiet, community area into an “intense commercial district”, and the “tiny pocket park” has also been slammed for doing little to offset the density of the site.

However, there should be little change to the aesthetic features of the property, as Derwent are well-known for retaining the ‘look’ of the building during redevelopment projects. It is also expected that the work would bring a commercial injection to the area along with a much-needed jobs boost.

“We really like retaining most of the buildings,” commented Simon Silver, head of regeneration at Derwent, according to The Telegraph. “This follows on from the Johnson Building, the Burberry Building and the Angel Building, which have brought employment and major businesses into the area.”

Saatchi & Saatchi have been based at Charlotte Street since the mid-1970s, and it is as yet unknown whether the company will renew its lease upon expiry in March 2013, or move to a new location.

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Author: | January 31, 2011 | 0 Comments

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