ITV Confirm Move to MediaCityUK in Salford Quays
Peel Media have today announced that ITV will move its Manchester operation, which includes the long-running TV show Coronation Street, to MediaCityUK at Salford Quays.
Following months of speculation about the move, ITV have confirmed that they will be moving BritainΓÇÖs longest-running soap to new purpose-built studios next to the Imperial War Museum North. The 7.7-acre production complex and studios will be purpose-built specifically for Coronation Street, which last week celebrated its 50th anniversary with an hour-long live show.
The regional ITV Granada news team and ITV support staff will also relocate, and will move into several floors of office space within MediaCityUKΓÇÖs Orange Tower in 2012. The news team will broadcast from studios within the Orange building.
The move means that ITV will join BBC North, the University of Salford, and Satellite Information Services (SIS) as key occupiers at MediaCityUK – a ┬ú650 million development, and one of the largest high definition studio complexes in Europe.
The MediaCityUK site has not always been such a highly acclaimed destination for media corporations – as explored in our article: Salford Quays – From Disused Dockland to Media Melting-Pot. But today’s outstanding development has attracted high-profile organisations and brought the spotlight to an area that has not always been noted as a location for cutting-edge business or state-of-the-art media production.
“ItΓÇÖs terrific news for ITV and all of our people based in Manchester that we have agreed this deal with Peel Media Ltd,” commented Adam Crozier, chief executive for ITV plc. “This continues our long and successful relationship with the region which has played such a key part in ITVΓÇÖs heritage as a programme maker.
“Coronation Street is an incredible brand and as we celebrate its 50th anniversary, itΓÇÖs fantastic news that we are able to invest in the construction of a modern production centre to ensure that the nationΓÇÖs best-loved soap remains at the top of its game for another half a century.”
The move will cement and extend Coronation StreetΓÇÖs long relationship with the north west of England, and the leader of Trafford Council, Cllr Matt Colledge, said: “I am absolutely delighted that ITV have chosen Trafford as the proposed new site for one of the most iconic streets in Britain.”
Commenting on the MediaCityUK development, he said that it is “exciting” for the Greater Manchester region, adding: “We are particularly delighted that these proposals would bring a significant part of the scheme into Trafford.”
Chairman of The Peel Group, John Whittaker, said that he is “delighted” with their decision to move to MediaCityUK.
“ITV is an outstanding international brand producing a fantastic range of popular programmes,” he said. “This is a landmark deal for both MediaCityUK and The Peel Group, and is critical in helping to deliver the long-term vision that we share with all our partners.”
Find out more about office space in Salford Quays online at officebroker.com.
Image courtesy of Peel Media.