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Future Entrepreneurs Shine at Oxford University’s ‘Idea Idol’ Finale

Future Entrepreneurs Shine at Oxford University’s ‘Idea Idol’ Finale

Oxford Entrepreneurs – a student-run committee based at Oxford University

Oxford Entrepreneurs, a student-run organisation supporting business ideas and entrepreneurship at Oxford University, have recently announced the winners of their 2010 ‘Idea Idol’ competition.

First created in 2003, Idea Idol was set up by the Oxford Entrepreneurs committee to encourage students to strengthen and implement their business ideas.

The Idea Idol scheme provides a unique opportunity for students to pitch their business brainchild to potential investors, giving them the chance to make their venture a reality with the Oxford Early Investment Network. Support is also offered in the form of free media coverage and advice from Henmans LLP.

Those who made it through to the final were given 2 minutes to present their idea at the packed Nelson Mandella Lecture Theatre, based at the UniversityΓÇÖs Said Business School.

As well as pitching their idea to an audience of students and University professors, the finale was also attended by several esteemed members of the business community who had the task of judging the pitches, and choosing the final winners.

2010’s judges panel featured James Averdieck, founder of Gu Chocolate Puds; Leo Johnson, partner of PricewaterhouseCoopers’ Sustainability and Climate Change team; Ian Cargnegie-Brown, MD of the Investment Banking division of Credit Suisse, Andrew Fisher, CEO of Shazam Entertainment Ltd, and Alex Hoye, CEO of Latitude.

This year, there were four winning categories available – and the collective prize money amounted to an impressive ┬ú10,000. The winners of each category were:

  • People’s Choice Award: Michael Aiello (DIFRwear)
  • Support Bundle: Brooke Cleave (Charlie Ruggles Clothing Company)
  • Henmans LLP Prize: Diana Muftic (CPBSolution)
  • Cash Prize: Robert Crawford (Oxford Nanosense)
  • The winners were treated to an ‘Idea Idol Finale Dinner’ at Raymond Blanc’s Brasserie Blanc, courtesy PricewaterhouseCoopers.

    Visit the website at for more details on Oxford Entrepreneurs and their student start-up support schemes. For businesses interested in providing support or sponsorship for future Idea Idol competitions, contact the Oxford Entrepreneurs committee by sending an email to


    Author: | April 1, 2010 | 0 Comments

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