Boutique Office Brand to Launch West End Group
Long known for its high-grade office space in the City of London, now office provider Landmark Plc is bringing its boutique approach to the West End.
After thirteen years of creating and managing a hub of serviced offices in the City, Landmark is to launch its first West End office space next month.
Taking its cue from the boutique approach applied across its City portfolio, the new centre in Mayfair will incorporate more than 15,000 sq ft of office space over two floors, including 220 new workstations.
Designed by M+A London, the centre will be furnished with luxury designer furnishings and a selection of artworks from the 400-piece Landmark private collection.
It is part of LandmarkΓÇÖs plans to launch a new West End office group to complement its City portfolio. Speaking about the plans, Richard Gill, managing director of Landmark, says: ΓÇ£This is our first centre outside the City and marks the beginning of our ΓÇÿWest End GroupΓÇÖ which we aim to grow to mirror the success of the City Group. Because of our strong track record, we have been presented with some exciting opportunities and Dover Street meets our criteria for contemporary, boutique offices in a highly accessible location.ΓÇ¥
Landmark is one of a group of office providers raising the stakes when it comes to office presentation. Tapping into the trend for design-led space, these companies are creating style-led offices which are making serviced office space more desirable than ever before.
ItΓÇÖs no surprise that Central London is leading the way for this type of style-conscious space. Other recent additions to the market have included The Office GroupΓÇÖs Black & White Building in Shoreditch and Office Space in Town’s Alice in Wonderland themed offices in Waterloo. All three deliver a high level of design and high-spec finish, each targeting a different demographic within Central LondonΓÇÖs diverse business scene.
Richard attributes this trend to rising standards of living: ΓÇ£Higher quality of accommodation and living is enjoyed by people at home today. Couple that with the fact that they tend to spend more time in the office than at home, and it follows that theme. Workers are helping to drive that market, demanding a higher quality environment ΓÇô something of which should be available in the market and that is what Landmark Plc aims to deliver.ΓÇ¥
Where LandmarkΓÇÖs approach differs is in their commitment to bringing high-grade space to traditional London locations. As Richard explains; ΓÇ£Our research in both the City and West End has shown us that there is very little competition for the high-end spec interior that Landmark delivers ΓÇô which, without downgrading other brands, is of a significantly higher quality and augmented by an extremely high quality of service delivery.ΓÇ¥
Businesses looking for office space in the West End are willing to pay to combine high-spec space with a sought-after location. Our most recent serviced office statistics show that between January and August this year, the average price per desk in the West End was ┬ú755, up from ┬ú702 for the same period in the previous year. The average rental rate for Central London as a whole was ┬ú618.
The West End also retained the top spot for the highest rental prices across Central London, reinforcing its position as one of the most desirable locations in the capital. The launch of LandmarkΓÇÖs first West End centre will further enhance the options available to businesses in this area of the city.
What do you think? Is it time the West End got some high-spec boutique office space? Is the stylish office trend here to stay?