BBC Breakfast Announce Move to MediaCityUK
The BBC have announced that their Breakfast show, currently based in London, will be moving to MediaCity in Salford Quays next year alongside other departments including BBC Sport, Children’s, Learning and Radio 5 Live.
In a press release, the BBC claims that the move is aimed at building new relationships with UK audiences from their new northern base. Currently just 8% of BBC programmes are made in the north despite a quarter of all licence fee payers living in the region.
Following the relocation, over three hours per day of live BBC One output will come from Salford.
Helen Boaden, Director of BBC News, said: “BBC Breakfast is the most watched breakfast programme in the UK and loved by millions.”
She added that the show “has a fantastic connection” with UK audiences and the department now plans to build on that foundation.
The move will also allow a number of BBC departments, particularly Breakfast, 5 Live, current affairs and regional news services, to work more closely together and bring a fresh approach to production. The move is expected to boost career opportunities for the region and highlight Salford as an attractive media career option.
“The move of Breakfast is especially symbolic as it is the first time a BBC Network News programme will come from outside London – a real vote of confidence in our new enterprise,” commented BBC North Director Peter Salmon.
He added that the announcement shows how serious the BBC are about creating a “world-class media hub” in the north of England, by better reflecting and serving all of their viewers and listeners across the UK.
The BBC also state that the show will benefit from an iconic waterside location, offering views of The Lowry Theatre, the Imperial War Museum North, the Peak District and the Manchester Ship Canal.
88 roles across BBC Breakfast and operational posts will relocate.
Image courtesy of Peel Media