Serviced Office Review: West Midlands Q3 10
This report focuses on the following key areas in the West Midlands*** region:
Using the statistics from these areas, a detailed overview of the serviced office industry in the West Midlands was compiled to provide a comparative report of the changes within the serviced office market during Q3 10 compared to Q3 09.
***officebroker.com defines the West Midlands region as areas located within the following postcode prefixes: B, CV, DY, HR, ST, SY, TF, WR, WS and WV.
- SUPPLY OF SERVICED OFFICE SPACE
The number of serviced office buildings registered with officebroker.com in the West Midlands increased to 226.
The total number of serviced office buildings registered with officebroker.com in the West Midlands increased to 226 during Q3 10, representing a net increase of 3 buildings since the close of Q2 10.
officebroker.com currently lists 2,544 active serviced office buildings in the UK, the 226 serviced office buildings listed within the West Midlands region accounts for 8.8% of the total UK supply offered / available through the officebroker.com service.*
*Information correct at time of publication
- DEMAND FOR SERVICED OFFICE SPACE
Enquiry Levels exceeded those of Q3 09 by +9% overall
Quarterly Activity ΓÇô The number of enquiries received by officebroker.com for the West Midlands increased by +9% in Q3 10 compared to Q3 09.
Year-to-Date Activity ΓÇô This latest increase completes a nine-month period (Jan ΓÇô September 2010) in which officebroker.com successfully increased enquiry levels in the West Midlands, with the number of enquiries generated through the officebroker.com service currently standing +40% higher than in the same period of 2009.
National Comparison ΓÇô During Q3 10 the total number of enquiries received by officebroker.com throughout the UK increased by +16% compared to Q3 09, meaning that the percentage increase seen in the West Midlands was lower than that of UK nationally average during Q3 10.
* Effective from 1st February 2010, officebroker.com extensively expanded its online marketing and affiliate program.
As a direct result of this activity the number of enquiries received by officebroker.com increased substantially from February 2010 onward. Such increases, while generating abnormally large changes when placed against previous data, will ensure that the statistics reported by officebroker.com are an even more accurate assessment of the serviced office market here in the UK.
- NEW SERVICED OFFICE TENANTS (SOTs)
The number of SOTs decreased by -19% in Q3 10.
Quarterly Activity ΓÇô The number of businesses taking serviced office space through officebroker.com in the West Midlands was -19% lower in Q3 10 than in Q3 09.
Year-to-Date Activity ΓÇô Between January – September 2010 the number of businesses entering serviced office space through the officebroker.com service has remained within 1% of 2009 levels overall.
As shown in Fig 5 new SOT levels have remained above 2009 levels in 7 out of 9 months in 2010 to-date. In spite of this however the decreases recorded between June ΓÇô July have off-set the previous increases and resulted in an overall decrease of 1% in SOTs for the year-to-date.
National Comparison ΓÇô During Q3 10 the number of SOTs taking serviced office space through officebroker.com nationally decreased by -17% on Q3 09 levels.
At -19%, the decrease recorded in the West Midlands demonstrates that regional activity remained in-line with the rest of the UK during Q3 10.
In comparison however, the neighbouring East Midlands region recorded a +37% increase in the number of new SOTs entering serviced office space during Q3 10.
- AVERAGE WORKSTATIONS PER SOT
Average workstations decreased to 3.8 per SOT.
Quarterly Activity ΓÇô The average number of workstations per SOT totalled 3.8 at the close of Q3 10, a decrease of 0.3 workstations (-6%) on the average requirement of 4.1 per SOT recorded in Q3 09.
Year-to-Date Activity ΓÇô Having recorded small increases in average workstation requirements in the preceding quarters of 2010, the decrease recorded in Q3 10 represents the first quarterly decrease in average workstation requirements within the West Midlands during 2010.
As shown in Fig 7, the principle factor in this overall decrease was an absence of the larger workstation requirements that occurred within the market during August 2009.
National Comparison ΓÇô The average number of workstations per SOT decreased from 4 to 3.9 (-2%) throughout the UK during Q3 10.
Comparing this activity with that of the West Midlands, both the percentage change (-6%) and the average workstation requirement (3.8) appear to be trending in line with that of the national activity during Q3 10.
- SERVICED OFFICE SPACE COSTS
Average price per workstation decreased by -24% in Q3 10.
Quarterly Activity ΓÇô The average price per workstation in the West Midlands was ┬ú156.00 in Q3 10, a decrease of ┬ú49.00 (-24%) on the average price of ┬ú205.00 recorded in Q3 09.
An interesting point when considering the Q3 10 price within a historical context, is that the Q3 10 average price of ┬ú156.00 per workstation is ┬ú88.00 lower (-36%) than that of the pre-recession price of ┬ú244.00 recorded in Q2 08.
Year-to-Date Activity ΓÇô Despite exceeding 2009 levels during a number of months, the average workstation price within the West Midlands region has decreased by ┬ú13.00 (-7%) overall in 2010 to-date, falling from ┬ú192.00 in 2009 to ┬ú179.00 during the same period of 2010.
National Comparison ΓÇô During Q3 10 the average price per workstation fell nationally by ┬ú27.00 (-11%), from ┬ú251.00 in Q3 09 to ┬ú224.00 by the close of Q3 10.
At the close of Q3 10 workstation prices in the West Midlands were on average ┬ú68.00 below this national average (┬ú224.00), meaning that workstation prices in the West Midlands region are 30% below that of the national average during this period.
- AVERAGE LICENSE LENGTHS
Initial license lengths increased to 7.7 months in Q3 10.
Quarterly Activity ΓÇô In Q3 10 new SOTs entering serviced office space in the West Midlands through officebroker.com were signing average license lengths of 7.7 months, an increase of 0.9 months (+14%) on the average license length of 6.8 months recorded during Q3 09.
Year-to-Date Activity ΓÇô Average license lengths in the West Midlands remained within 1% of the average license lengths recorded during the same nine-month period in 2009.
National Comparison ΓÇô During Q3 10 license lengths averaged 8 months nationally, an increase of +26% on the average license length of 6 months recorded in Q3 09.
With an average license length of 7.7 months being recorded in the West Midlands, businesses entering serviced office space via officebroker.com during this period were committing average license lengths that are in-line with national activity.
When taking into account all the information for Q3 10, the following key findings can be drawn:
- Enquiry levels increased for the 3rd consecutive quarter of 2010.
- The overall number of new serviced office tenants decreased across the West Midlands region.
- Average workstation price decreased.
- Initial license lengths increased and remained close to the national average during Q3 10.
NEED TO KNOW MORE DETAIL?
Explore what our Insight Report service can offer by viewing a sample: CLICK HERE