Serviced Office Review: South East Q3 10
This report focuses on the following key areas in the South East *** region:
Using the statistics from these areas, a detailed overview of the serviced office industry in the South East was compiled to provide a comparative report of the changes within the serviced office market during Q3 10 compared to Q3 09.
***officebroker.com defines the South East region as areas located within the following postcode prefixes: BN, CT, DA, GU, ME, MK, OX, PO, RG, RH, SL, SO, TN.
- SUPPLY OF SERVICED OFFICE SPACE
The number of serviced office buildings registered with officebroker.com in the South East increased to 356.
The total number of serviced office buildings registered with officebroker.com in the South East increased to 356 during Q3 10 ΓÇô representing a net increase of 5 buildings on the figure of 351 at the close of Q2 10.
officebroker.com currently lists 2,544 active serviced office buildings in the UK, the 356 serviced office buildings listed within the South East region accounts for 13.9% of the total UK supply offered / available through the officebroker.com service.*
*Information correct at time of publication
- DEMAND FOR SERVICED OFFICE SPACE
Enquiry levels exceeded those of Q3 09 by +11% overall.
Quarterly Activity ΓÇô The number of enquiries received by officebroker.com for serviced office space in the South East has increased by +11% in Q3 10 compared to Q3 09.
Year-to-Date Activity ΓÇô This +11% increase in enquiries during Q3 10 follows additional increases of 61% and 58% in Q1 and Q2 respectively, meaning the total number of enquiries received by officebroker.com for serviced office space in the South East during 2010 is currently +41% higher than in the same period in 2009.
National Comparison ΓÇô During Q3 10 the total number of enquiries received by officebroker.com throughout the UK increased by +16%, indicating that the number of additional enquiries officebroker.com has been able to generate in the South East was slightly lower than in other areas of the UK in Q3 10.
* Effective from 1st February 2010, officebroker.com extensively expanded its online marketing and affiliate program.
As a direct result of this activity the number of enquiries received by officebroker.com increased substantially from February 2010 onward. Such increases, while generating abnormally large changes when placed against previous data, will ensure that the statistics reported by officebroker.com are an even more accurate assessment of the serviced office market here in the UK.
- NEW SERVICED OFFICE TENANTS (SOTs)
The number of new SOTs decreased by -28% in Q3 10.
Quarterly Activity ΓÇô The number of new businesses taking serviced office space through officebroker.com was -28% lower in Q3 10 than in Q3 09.
Year-to-Date Activity ΓÇô In spite of the decrease in SOTs recorded during Q3 10, the overall number of SOTs placed through the officebroker.com during 2010 is slightly higher (1%) than in the same period of 2009.
As shown in Fig 5, the overall increase in new SOTs that took place during the opening 6 months of 2010 was negated by the lower-levels of activity that occurred during Q3 10.
National Comparison ΓÇô During Q3 10 the total number of SOTs taking serviced office space through the officebroker.com service decreased nationally by -17%.
Having recorded a decrease of -28% in new SOT levels during Q3 10, the South East would appear to have experienced a greater decrease than other areas of the UK during the financial quarter.
- AVERAGE WORKSTATIONS PER SOT
Average workstation requirement increased to 4.0 per SOT.
Quarterly Activity ΓÇô The average number of workstations per SOT totalled 4.0 at the close of Q3 10, an increase of 0.8 workstations on the average requirement of 3.2 per SOT recorded in Q3 09.
Year-to-Date Activity ΓÇô Having recorded a decrease in average workstation requirements throughout Q1 and much of Q2 (Fig 7), the increase in average workstation requirements that occurred during the majority of Q2 and Q3 has helped to raise average requirements back to within 2% of the 2009 levels.
National Comparison ΓÇô The average number of workstations per SOT throughout the UK decreased slightly (-2%) during Q3 10, falling from 4.0 workstations in Q3 09 to 3.9 by the close of Q3 10.
Comparing this national activity to that of the South East in Q3 10, it would appear that those businesses entering serviced office space in this region through officebroker.com were trending in-line with the national activity recorded by officebroker.com.
- SERVICED OFFICE SPACE COSTS
Average price per workstation decreased to ┬ú221.00 in Q3 10.
Quarterly Activity ΓÇô The average price per workstation in the South East was ┬ú221.00 in Q3 10, a decrease of ┬ú17.00 (-7%) on the average price of ┬ú238.00 recorded in Q3 09.
Comparing Q3 activity over a longer time frame, the average price of ┬ú211.00 per workstation achieved in 2010 remains ┬ú111.00 (-33%) lower than the average price recorded by officebroker.com in Q3 08.
Year-to-Date Activity ΓÇô As shown by Fig 9 the average workstation prices recorded by officebroker.com in the South East region has fluctuated above and below 2009 levels during 2010.
The overall result of this ebb and flow is a ┬ú7.00 (+3%) increase in average workstation prices within the region to-date, altering from ┬ú240.00 in 2009 to ┬ú247.00 in 2010.
National Comparison ΓÇô During Q3 10 the average price per workstation fell nationally by ┬ú27.00 (-11%) from ┬ú251.00 in Q3 09 to ┬ú224.00 by the close of Q3 10.
Comparing this national activity to that of the South East in Q3 10, it would appear that this regional activity is in-line with that of the national activity based on the data recorded by officebroker.com.
- AVERAGE LICENSE LENGTHS
Initial license lengths increased to 8.8 months.
Quarterly Activity ΓÇô In Q3 10 new SOTs entering serviced office space in the South East through officebroker.com were signing average license lengths of 8.8 months, an increase of 2.9 months (+48%) on the average license length of 5.9 months recorded during Q3 09.
Year-to-Date Activity ΓÇô As shown in Fig 11, average license lengths have exceeded 2009 levels in the South East since March 2010.
The result of these increases is that the average license length within the region during 2010 now stands at 8.1 months, an increase of 2.9 months (+24%) on the license length of 6.6 months recorded in 2009.
National Comparison ΓÇô During Q2 10 license lengths averaged 8.0 months nationally, an increase of +26% on the average license length of 6.0 months recorded in Q3 09.
With an average license length of 8.8 months being recorded in the South East, businesses entering serviced office space via officebroker.com during this period were committing to an additional 0.8 months compared to the national average during Q3 10.
When taking into account all the information for Q3 10, the following key findings can be drawn:
- Enquiry levels increased for the 3rd consecutive quarter of 2010.
- The overall number of new serviced office tenants decreased during Q3 10 but remain above 2009 levels overall to-date in 2010.
- Average workstation price decreased during Q3 10 but have increased overall to-date in 2010.
- Average licence lengths exceeded national averages and continued the increases which began in March 2010.
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