Serviced Office Review: East Midlands Q3 10
This report focuses on the following key areas in the East Midlands ***:
Using the statistics from these areas, a detailed overview of the serviced office industry in the East Midlands was compiled to provide a comparative report of the changes within the serviced office market during Q3 10 compared to Q3 09.
*** officebroker.com defines the East Midlands region as areas located within the following postcode prefixes: DE, LE, NG, NN.
- SUPPLY OF SERVICED OFFICE SPACE
The number of serviced office buildings registered with officebroker.com in the East Midlands increased from 105 to 106.
The total number of serviced office buildings registered with officebroker.com in the East Midlands increased to 106 during Q3 10 ΓÇô representing a net decrease of 1 building on the figure of 105 recorded at the close of Q2 10.
officebroker.com currently lists 2,544 active serviced office buildings in the UK, with the 106 serviced office buildings listed within the East Midlands accounting for 4.1% of the total UK supply offered / available through the officebroker.com service.*
*Information correct at time of publication.
- DEMAND FOR SERVICED OFFICE SPACE
Enquiry levels increased by +18% in Q3 10.
Quarterly Activity ΓÇô The number of enquiries generated by officebroker.com for serviced office space in the East Midlands was +18% higher in Q3 10 when compared to Q3 09.
Year-to-Date Activity ΓÇô Between January ΓÇô September 2010 officebroker.com has recorded a +36% increase in the number of serviced office space enquiries received compared to the same period in 2009.
Comparing month-on-month activity (Fig 3), it can be seen that enquiry levels have exceeded 2009 levels throughout 2010 to-date, with the largest increases occurring between February ΓÇô April 2010.
National Comparison ΓÇô During Q3 10 the number of enquiries received by officebroker.com throughout the UK increased by +16% when compared to Q3 09, indicating that the increases seen in the East Midlands are in-line with that of the UK national average during this same period.
* Effective from 1st February 2010, officebroker.com extensively expanded its online marketing and affiliate program.
[i]As a direct result of this activity the number of enquiries received by officebroker.com increased substantially from February 2010 onward. Such increases, while generating abnormally large changes when placed against previous data, will ensure that the statistics reported by officebroker.com are an even more accurate assessment of the serviced office market here in the UK.
- NEW SERVICED OFFICE TENANTS (SOTs)
Newly signed SOTs increased by +37%.
Quarterly Activity ΓÇô The number of newly signed SOTs taking serviced office space through the officebroker.com service in Q3 10 was +37% higher than in the same period of 2009.
Year-to-Date Activity ΓÇô Newly signed SOT levels were +34% higher between January ΓÇô September 2010 than during the same nine month period of 2009.
As shown in Fig 5, the number of SOTs entering serviced office space via officebroker.com was higher in six of the nine months to-date in 2010, with the larger increases recorded in April and July enhancing the impact of this increased demand.
National Comparison ΓÇô During Q3 10 the total number of SOTs taking serviced office space through officebroker.com decreased nationally by -17% when compared to Q3 09.
Having recorded a +37% increase in SOT numbers during Q3 10, the activity in the East Midlands was appear significantly higher than the national activity recorded by officebroker.com during Q3 09.
- AVERAGE WORKSTATIONS PER SOT
Average workstation requirement decreased to 2.7 per SOT in Q3 10.
Quarterly Activity ΓÇô The average number of workstations per SOT totalled 2.7 at the close of Q3 10, a decrease of 0.8 workstations (-23%) on the average requirement of 3.5 workstations recorded in Q3 09.
Year-to-Date Activity ΓÇô Between January ΓÇô September 2010 workstation requirements in the East Midlands have averaged 3.3 workstations per SOT, a reduction of -8% on the average requirement of 3.6 workstations per SOT recorded in the same nine month period of 2009.
As shown in Fig 7, workstation requirements tracked in-line with 2009 levels during both the early and latter stages of 2010, with the only significant alterations in this pattern occurring between April and May.
National Comparison ΓÇô The average workstation requirement throughout the UK decreased from 4 workstations per SOT in Q3 09 to 3.9 workstations per SOT (-2%) at the close of Q3 10.
Comparing this national activity to that of the East Midlands in Q3 10, the percentage change recorded in the region (-23%) is significantly lower than the national average.
In addition the average workstation requirement within the East Midlands (2.7) also remained below the national average recorded in Q3 10.
- SERVICED OFFICE SPACE COSTS
Average workstation price decreased to ┬ú183.00 in Q3 10.
Quarterly Activity ΓÇô The average price per workstation in the East Midlands was ┬ú183.00 in Q3 10, a decrease of ┬ú68.00 (-27%) on the average price of ┬ú251.00 recorded in Q3 09.
Year-to-Date Activity ΓÇô Having exceeded 2009 price levels during Q1, average workstation prices in the East Midlands proceeded to drop below 2009 levels in each of the following 6 months.
This activity has resulted in an average workstation price of ┬ú181.00 for the year-to-date in 2010 within the East Midlands, a price that is ┬ú28.00 (-13%) below the average price recorded in the same period of 2009.
National Comparison ΓÇô During Q3 10 officebroker.com reported a ┬ú27.00 (-11%) decrease in the average workstation price throughout the UK, falling from ┬ú251.00 per workstation in Q3 09 to ┬ú224.00 in Q3 10.
When comparing this national activity to that recorded in the East Midlands, it is clear that both the percentage change and average workstation price were significantly lower than that of the national average recorded during this same 3 month period.
Average workstation prices in the East Midlands were ┬ú41.00 (-19%) below the national average in Q3 10.
- AVERAGE LICENSE LENGTHS
Initial license lengths increased to 9.1 months in Q3 10.
Quarterly Activity ΓÇô In Q3 10 new SOTs entering serviced office space in the East Midlands through officebroker.com were signing average license lengths of 9.1 months, an increase of 3.2 months (+55%) on the average license length of 5.9 months recorded during Q3 09.
Year-to-Date Activity ΓÇô Between January ΓÇô September 2010 the average license length recorded by officebroker.com in the East Midlands was 8.3 months, an increase of 1.5 months (+23%) on the average license length of 6.8 months recorded during the same period of 2009.
National Comparison ΓÇô The average license length recorded by officebroker.com in the UK was 8 months during Q3 10, an increase of 2 month (+26%) on the average license length recorded in Q3 09.
With an average license length of 9.1 months recorded in the East Midlands, those businesses entering serviced offices via officebroker.com in Q3 10 were committing an additional 1.1 months when compared to this national average.
The license length of 9.1 months recorded within the East Midlands was the second longest average license length recorded in any region of the UK during Q3 10, with only the Yorkshire & Humberside regions (9.7 months) recorded a greater average license length between July ΓÇô September 2010.
When taking into account all the information for Q3 10, the following key findings can be drawn:
- Enquiry levels continued to exceed 2009 levels for the 3rd consecutive financial quarter.
- The number of new SOTs entering serviced office space via the officebroker.com service was +37% higher in Q3 10.
- Average workstation price decreased in Q3 10 and remained below the national for the same period.
- Average license lengths increased and where the second highest recorded in any UK region.
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