Daden Limited, a Virtual Worlds and artificial intelligence solution provider, have recently taken office space at Faraday Wharf, based within Birmingham Science Park Aston.
Daden has used a virtual office at the Serious Games Institute in Coventry for two years, and the workforce has been based at home for the last five years.
However, recent expansion which included the “tripling” of their workforce and an increasing number of blue-chip clients brought about the need for change.
“The need for a proper physical office, in which to really build the team and host corporate clients, became more important,” said Daden’s Managing Director David Burden.
However, he is still keen for staff to have the flexibility to work from home, “since the carbon reduction potential of virtual worlds is one of our main areas of focus.”
Commenting on the new offices at Birmingham Science Park Aston, Burden said:
“Daden considered a number of locations in the Midlands but settled on Birmingham Science Park Aston due to its central location, on-site facilities, its technology and entrepreneurial activities for growing businesses.”
In addition, the ‘Entrepreneurs for the Future’ (e4f) programme – operated jointly by the Park’s Working Neighbourhood Fund and Birmingham City Council – was another appealing factor, which provides a platform for like-minded high-growth and new technology businesses to meet.
Burden adds: “Faraday Wharf is also at the head of Birmingham’s Digital District which, as a virtual world solution provider, it is important to be part of.”
Commenting on the move and the Park’s aspiration to become a ‘science park without walls’, David Hardman, Managing Director of Birmingham Science Park Aston, said:
“Daden’s approach, based as it is at the interface between the physical and virtual places, is just the sort of 21st Century venture we are looking to support. Their business platform represents the sort of ICT enabled smart way of working that is the future for the knowledge economy.”