Reuben Brothers Submit Plans for Cucumber Tower
Property tycoons Simon and David Reuben have submitted plans for a new mixed-use 460ft glass skyscraper.
One Merchant Square, or ‘the Cucumber’ as it has already been dubbed – despite only being in the planning stages – will be built on the brothers’ Paddington Basin site in central London.
If approved, the 41-storey property will be the 17th tallest building in London, and will add another prestigious address to the Iraqi-born Reubens’ high-profile property portfolio.
Having spent several years developing Paddington Basin and the Paddington Walk areas, the brothers’ company – European Land & Property – already lets office space in Paddington to Orange and Marks & Spencer, and has recently put another 100,000 sq ft of prime office space on the market.
The company, which reportedly wants to make Paddington Basin the Canary Wharf of west London, currently has planning permission for three Lord Foster-designed towers opposite Tate Britain.
Some enthusiastic news reports have already likened the Cucumber to the 591 ft Gherkin ΓÇô the City of London’s iconic office property ΓÇô but it remains to be seen whether or not the Reubens’ tower will rival 30 St Mary Axe in more than just a salad-themed nickname.
There seems to be a trend for assigning alternative names to properties in London. Aside from the widely-renowned Gherkin, or 30 St Mary Axe, other examples include 20 Fenchurch Street (the Walkie Talkie tower), the Pinnacle (Helter-Skelter), and Shard London Bridge (the Shard or Shard of Glass).
Chris Grigg of British Land ΓÇô the company behind 122 Lendenhall (the Cheesegrater) ΓÇô has hit back at the property’s nickname and suggested that the correlation many have drawn between the “stunning piece of British architecture” and the cheesegrater ΓÇô one of Britain’s much-loved household objects – is “disappointing”.
Needless to say, he commented that British Land are “not massive fans” of the nickname.
It will be interesting to see how the Reuben brothers react to the unofficial title of their latest development.
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