London, Edinburgh and York most desirable cities to live and work
Place Index is a new survey by YouGov that uses public opinion to find out which cities are the most desirable for living and working in. The survey has found that London is the UK’s most favourable city, while Edinburgh and York follow closely behind.
According to the report, the capital scored highly in several factors, including cultural experience, good cuisine and shopping. Respondents also felt that the city was easy to get around.
Edinburgh and York scored highly on atmosphere and safety, which the report attributes to their “friendly neighbours” and a “strong perception of being safe”.
Unfortunately for the South, many respondents considered that cities in these regions were “unfriendly”, with London rated the lowest for having friendly or helpful neighbours.
Tasha Satara, Senior Research Executive in YouGov’s Public Sector team, said:
“PlaceIndex is a really exciting way of seeing how Britain’s cities fare on a number of measures. It provides cities with the opportunity to see how they are perceived by the general public and how far this perception is from reality. PlaceIndex helps understand why people want to visit, work and live in certain cities.”
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