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Landmark Launches in Heron Tower

Landmark Launches in Heron Tower
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Landmark plc will launch serviced offices in Heron Tower in July 2011

Set to be the tallest building in the City of London, the 755 ft Heron Tower – also known as 110 Bishopsgate – has attracted publicity throughout its 9-year planning and development lifespan, and interest continues to gather pace as the completion date draws closer.

Premium workspace provider Landmark plc are now giving wings to smaller firms as well as larger corporates by opening serviced offices in the 46-storey Heron Tower, which will offer a flexible solution for businesses without the constricting leases associated with conventional space.

Landmark’s 37,000 sq ft of serviced space will be located across the 17th, 18th and 19th floors of the property, with 500 workstations supported by stylish break out areas, kitchens, meeting rooms and boardrooms. It goes without saying that the design and fit-out of the new centre will be impressive, with adjectives such as ‘luxurious’ and ‘sumptuous’ already making their way around the grapevine.

Strategically positioned, the business centre will give clients an enviable view of the City including local landmarks such as St Pauls Cathedral and the iconic Gherkin. The adjacent Heron Plaza development is another talking point which, upon completion, will introduce the prestigious Four Seasons Hotel and Residences Heron Plaza – the first hotel to be purpose-built in The City for 30 years.

“Unique village design”

The property is an exciting development that has been in the pipeline for several years. But with so much development currently taking place in Central London, and stalled pre-recession projects now grinding back into action, the obvious question is: why Heron Tower, and why now?

Heron Tower will raise the bar for serviced offices in the UK and quite probably the world

David Todd, Landmark plc Chairman

The answer is “location, location, location” explains David Todd, Chairman of Landmark plc.

“The unique ‘village’ design feature offers self-contained blocks of three floors, each with its own atrium,” said David. “This presented an opportunity to create a serviced office centre within an iconic City tower block minutes from Liverpool Street Station.”

According to David, the serviced office product has “come of age”, and clients are “increasingly realising the benefits and cost efficiencies of flexible occupational terms”. It was this confidence in the market that prompted their decision to expand, and to “create a product that would cater to the increasing sophistication of the market we serve – which we felt was not being catered for.”

The decision to take space in Heron Tower went ahead despite a bleak trading period for the company.

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The glass-fronted building will offer stunning views of London

“We took the decision to expand our operation during an exceptionally difficult trading period,” said David. However, so confident were their management team that there would be an “inevitable” market rebound, that the company forged ahead with the agreement for Heron Tower in July 2010.

Their optimism is backed up by officebroker.com statistics, which shows that in 2010 overall, the number of new clients entering serviced space in Central London increased by 15% compared to 2009, which bodes well for the forthcoming year.

Kirsty Lees, Central London Account Manager at officebroker.com, says that Heron Tower will rank at the very top end of the market.

“That said it looks worth it!” she said.

Like the buzz surrounding the development of Heron Tower, Kirsty believes there is a market for prestige space; it is just a case of attracting the “right profile clients”.

“I would love to place a client in this building just to say I have placed someone in this amazing space – it’s almost like a claim to fame!” she added.

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The lobby and reception area will feature a large aquarium

The sheer profile of the building will be the deciding factor for some companies, and David believes that the interest is there, with the team expecting most enquiries to come from the banking and financial services sectors, along with insurance, IT and high level recruitment.

£2m fit-out

Prestige aside, what exactly will Heron Tower offer clients that other offices in The City won’t?

“Exceptionally high energy saving technology and Landmark’s unparalleled ┬ú2m fit out,” replied David, referring to the Tower’s BREEAM rating of ‘Excellent’.

“It will raise the bar for serviced offices in the UK and quite probably the world. Our design-led eclectic furnishing and artwork will offer stimulating and fun working environments, backed up by Landmark’s service-led approach towards its clients.”

And it certainly seems to be doing the trick. Even with a projected opening date of July 2011, David says that the “early signs are encouraging” – with clients already expressing interest on 25% of the space.

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Heron Tower will be the tallest building in The City

As the company’s name suggests, the iconic building sits neatly within their portfolio of ‘landmarks’, which includes the Royal Mint Court and the former London Stock Exchange on Old Broad Street. But it is by no means their flagship centre.

“It will certainly be our most prestigious offering to date but 125 Old Broad Street will sit proudly alongside,” said David. “Our Grade II listed centres at Lombard Street, Holland House and Royal Mint Court offer their own unique classic charm but always with a contemporary edge.”

According to David, the long-term objective for the company is to consolidate their brand position as “the City’s leading high end serviced office provider”, as well as advance their service-led reputation and competitive pricing strategy.

So with the City’s tallest tower now firmly in their grasp, what’s next for Landmark? As David suggests, the Square Mile remains their key location, with potentially more high-profile acquisitions to come.

“Heron Tower forms a key part in a long-term strategy of opening high profile ‘landmark’ buildings in the City, and who knows, maybe another iconic building.”

Find out more about office space in Heron Tower online at officebroker.com, or contact the Central London team on 0800 9777 770.

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Author: | February 15, 2011 | 0 Comments

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