Kraft Foods Head Office to Move to Bournville
Kraft Foods, who recently bought the iconic chocolate maker Cadbury in a controversial deal, have announced that they will close their head office in Cheltenham and relocate its functions to Bournville in Birmingham.
The Bournville offices, which was previously the head office of an independent Cadbury, will apparently begin receiving some of the 400 Cheltenham based staff in 2011 and is reported that Kraft are keen to complete this move as quickly as possible.
In addition to the office staff, Kraft also intends the Bournville site to become a centre of excellence for brand development and research and development.
Will the Cadbury brand now forming a central part of the American owned Kraft Foods worldwide plans, not only does the consolidation of office space and facilities make sense, it is perhaps unsurprising that the Birmingham based offices would have been chosen. Not only is the city well serviced by international transport links, but the history and culture that has build-up around the Cadbury brand within the city makes it a clear choice for maintaining the tradition that many fear will be lost with the coming of its new seemingly faceless American owners.