How to Sell Ice to Eskimos: Bear Style
Our very own Chris ‘The Bear’ Meredith, Head of UK Sales at officebroker.com, recently took part in an interview with recruitment firm SalesTarget.co.uk.
As well as sharing a few pearls of wisdom about how to succeed as a successful salesperson, Chris delved into his past to explain what influenced his career decisions, how he started out, and how he came to become the head of sales at officebroker.com – the UK’s largest serviced office broker.
Despite originally wanting to follow his father’s footsteps into a marketing role, it seems that Chris was always destined to work in sales. At school, he sold chocolate bars to his friends – buying multipacks and selling the individual bars at a profit – and later, he took a part-time summer sales job with Auto Trader.
When he started beating the targets of full-time employees at Auto Trader, this turned out to be the turning point in Chris’ career. It was shortly afterwards that he went for an interview with MDs Jim Venables and Andy Haywood of officebroker.com, who he says conducted the interview Alan Sugar-style from “a tiny office sat on plastic garden furniture.”
He liked them so much that he turned down a higher-paid job with Vodafone to join officebroker.com (and become ‘The Bear’) – now almost 7 years later, he is at the top of the sales ladder with officebroker.com and is putting his own stamp on the company.
Read the interview in full here:
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Why is Chris Meredith known as The Bear? The story goes that on his very first day at officebroker.com, Chris arrived late to work having slept through his alarm. He was promptly warned about the values of punctuality by his new boss, MD Jim Venables, but two days later the same thing happened.
Following another late arrival Chris came close to being fired, and during Jim’s heated lecture he said “What are you, some kind of hibernating bear?”
It’s safe to say that Chris has never been late for work since, but the name has well and truly stuck…