Forging Ahead With Commercial Link Up
Following a successful pilot across Tamworth, Lichfield and Sutton Coldfield, the company has decided to roll out its exclusive agency referral program – ‘Incentivise’ – on a national basis.
The first of its kind in the UK, the company’s ‘Incentivise’ service encourages Estate Agents to refer any small commercial office space enquiries they receive directly to officebroker.com, in return for a pre-agreed commission upon placement.
Jim Venables launched officebroker.com in 2001 with fellow entrepreneur Andy Haywood. He said: “Before launching Incentivise, we noticed we were getting a small number of enquiries from forward-thinking agents who were receiving requests about commercial office space every week. Unable to deal with these enquiries directly, the smart agents, who were keen to keep their customers happy were doing their homework and referring
Andy Haywood said: “The Incentivise pilot has been a great success. Referrals such as these create prospective sales opportunities for us, particularly among smaller companies and start up businesses who often don’t know where to start looking for serviced offices or short-term lets.”
“The agent receives a commission for every enquiry which converts into a placement. They are also encouraged to display an officebroker.com sticker in their shop window, positioning them as a one stop shop for all property enquiries and further enhancing their business offering.”
Agents who have successfully trialled the Incentivise service in the West Midlands are Green & Co, Paul Carr, Alexander Scott, The Estate Agents and Martin & Co. Belvoir Lettings and Your Move have also signed up to the pilot program.
Mr Paul Ivens from Green & Co said: “We receive a surprisingly high volume of enquiries for small commercial office space because businesses often don’t know where to turn or who to ask. In the past, this problem was compounded because we didn’t have an obvious solution at hand, officebroker.com has given us the perfect resolution for our clients.”
Jim said: “We have received nothing but positive feedback from everyone taking part in our West Midlands pilot which is why we are now in the process of rolling the Incentivise program out nationally. It’s a win-win situation for everyone concerned.”