Entrepreneurs Encouraged by Dragon’s Den and The Apprentice
Popular TV programmes such as The Dragon’s Den are throwing a positive light on entrepreneurship.
A report published by the Department for Business, Innovation and Skills (BIS) claims that the media’s portrayals of becoming your own boss is helping to promote a positive view of entrepreneurship.
The report, Impact of Media on Entrepreneurial Intentions and Actions, states that almost 90% of the businesspeople interviewed say they believe that the programmes are putting entrepreneurship in a more positive light. The same percentage also felt that they made people want to start their own business.
Around 20% of respondents who are not entrepreneurs but who have watched one of the programmes say they also felt motivated to start their own business, and almost half of non-entrepreneurs surveyed said they had watched television programmes over the past year which showed how to start or run a business.
Over half of respondents say they were made more aware of entrepreneurship as a career option via the media.
Mark Prisk, Business and Enterprise Minister, said that the media has “an important role” to play in creating and sustaining a positive image around entrepreneurship.
“It is very encouraging to see such a dramatic shift in recent years. And I hope this trend continues,” he said, according to TheBusinessDesk. “We need to inspire the next generation of entrepreneurs, showing them the ambitions they can realise in business. The media can play a crucial role in this.”