Creative scheme launches in Manchester to help boost local SMEs
Creative Credits, a ┬ú600,000 pilot scheme to help SMEs boost business, has been launched in Manchester today.
The initiative is run by the National Endowment for Science, Technology and the Arts (NESTA), and the aim is to give local SMEs ┬ú4,000 to spend on creative ideas and developments, which companies will also have to match by putting in at least ┬ú1,000 of their own cash.
According to TheBusinessDesk, NESTA believes that “creative industries can improve the performance of other businesses”, through developing new products, services, and reaching new audiences.
In an interview with TheBusinessDesk, Jonathan Kestenbaum, chief executive of NESTA, said:
“UK firms under-invest in important creative services, such as design, compared to other EU businesses. We (Manchester) have the largest creative sector in the world relative to GDP and as we emerge from a difficult economic climate we want to show that the creative industries can be of even more value to our economy. This programme aims to put businesses on a path to growth”.
For more details visit: www.creative-credits.org.uk
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