Business Buzz for Social Networking
Over 40% of UK businesses are now using social media in order to win new business, these were the findings of a worldwide survey conducted by serviced office space provider Regus – suggesting that the desire to engage and connect with customers via the like of Twitter and Facebook is continuing to grow.
Having risen from 33% in 2010 to 41% in 2011, the growing number of UK businesses actively engaged in social media appears to be gathering pace – And why not? After all social media provides a cheap and efficient way of maintaining contact with past clients in a real-time environment while also targeting new business opportunities.
ΓÇ£Social networking has finally come into its own in the commercial world.ΓÇ¥ commented Regional Director Celia Donne.
ΓÇ£More and more companies are leveraging the channel not only to increase the loyalty of existing customers, but as a successful acquisition tool. As businesses emerge from the downturn they are increasingly reconsidering pre-recession working practices and opting for more flexible, competitive strategies.ΓÇ¥
ΓÇ¥Among these, the use of business social media is proving extremely successful and suited to the fast pace of recovery. Particularly in the UK where one in three social network users is a fan, follower or friend of a company page or profile, firms should expect to see an increasing proportion of marketing budget being destined to this activity.ΓÇ¥
According to Marketing Week, the role of social media in business has now been transformed from a ΓÇ£nice-to-haveΓÇ¥ feature into an essential part of their marketing mix, helping to drive traditional marketing initiatives and increase their success. The Regus survey suggests that 33% of UK firms devote up to 20% of their marketing budget to business social networking activity.
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