Boris Johnson Unveils London Media Centre for 2012 Olympics
Mayor Boris Johnson has unveiled One Great George Street, a conference and office property in central London, as the official media centre for the London 2012 Olympic and Paralympic Games.
An estimated 50,000 journalists are expected to use the facilities, which will provide a fully serviced location with live broadcasting areas, office space, and additional space for photographers.
The property was built in the early 1900s and was formerly the headquarters of the Institution of Civil Engineers (ICE). It has an intriguing history that saw the Great Hall (pictured) provide the scene for the 1945 signing of the charter establishing UNESCO, and it has also been used as the film set for Bridget Jones – Edge of Reason, Ghandi, and Mr Bean.
According to the BBC, Johnson said: “Journalists joining us for these historic days in the summer of 2012 are now guaranteed a central working base in the heart of all the action. A stone’s throw from the London Media Centre lie some of the capital’s most iconic shots and locations, ready to be beamed into homes across the globe.
“I look forward to welcoming our visitors in 2012 and joining with them for the biggest party London has ever seen.”
Sebastian Coe, London 2012 chairman, said: “In the summer of 2012, the focus of the world will be on London. As well as thousands of athletes, thousands more media will be in London and will be telling our story globally.
“Ensuring they are well looked after and have all the information they need about the Games, about London and about the UK as a whole will be vital to how they work and how London and the Games is reported.”
The 2012 Olympic Games are set to bring regeneration to the East area of London, and opportunities for businesses all over the country to supply products and services throughout the lifecycle of the Games.
The London 2012 Organising Committee (LOCOG) is committed to offering contracts to UK-wide businesses, not just those based in London. One recent example is Shropshire-based Golden Bear Toys, who have been contracted to manufacture and produce the official London 2012 Olympics mascot.