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‘Baby Shard’ Planned for London Bridge

‘Baby Shard’ Planned for London Bridge

Shard London Bridge, a mammoth 1,017 ft structure that will become the tallest building in Europe upon completion in 2012, is set to get a new neighbour in the form of ‘The Place’.

Already dubbed ‘Baby Shard’, the new building (which incidentally doesn’t resemble a shard at all) will provide office space in SE1 across 17 storeys featuring superb views of the capital, a Winter Garden and extensive use of natural light.

Designed by acclaimed architect Renzo Piano, who also created Shard London Bridge (aka The Shard, Shard of Glass and 32 London Bridge), the 463,000 sq ft property is due to be completed in 2013 – at a time when London is expected to be running short of top-spec office space.

With an estimated development cost of over £130m, the new scheme is part of the larger £2 billion London Bridge Quarter development driven by Sellar Property Group.

Commenting on the development, Irvine Sellar, Chairman of the Group, said: “The Place will be London’s largest and most efficient office building to hit the market in 2013 – at a time when there is expected to be a real shortage of prime Grade A space available to let.”

Development of Shard London Bridge itself, The Place’s big brother, reaches 72 floors high with a further 15 floors in the roof and will bring office space, homes, a restaurant and a viewing gallery to the area. The property replaces Southwark Towers, an unloved 1970s office block, and is set to become the UK’s tallest building upon completion next year.

Irvine Sellar commented that The Shard will “not only redefine London’s skyline, it will become a symbol for the capital that is recognisable throughout the world.”

With ever long-winded and lengthy names attributed to new developments (‘The Place’ notwithstanding), a trend is emerging for unusual pseudonyms that take a more observational approach; such as ‘The Gherkin‘ (30 St Mary Axe), ‘The Cheesegrater’ (The Leadenhall Building) and the ‘Walkie Talkie’ (20 Fenchurch Street), which are all based on the appearance and outline of the building in question.

Perhaps ‘The Place’ wasn’t enough of a tongue twister to warrant a clever pseudonym, hence many seem to have settled simply for ‘Baby Shard’. However in common with current trends, and also possibly because ‘The Place’ is already attributed to another London building (a dance studio in Camden), additional names are springing up that could muscle in on Baby Shard’s title.

‘Shardette’ is one alternative, but our particular favourite by far is ‘Son of Shard’ from The Londonist.

What’s your take on The Place? Share your thoughts and leave your comments in the box below.

See more photos of The Place on Flickr courtesy of EG Focus.

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Author: | August 10, 2011 | 0 Comments

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