2009 Christmas No. 1 – a prime example of the power of social media
The countdown to the Christmas Number One of 2009 has been dominated this year by a historic battle between a 17-year-old hit by US rap metal band Rage Against the Machine, and the debut single from winner of TV show The X Factor, Joe McElderry.
In an bid to break the tradition of the last four years, in which the winner of The X Factor predictably shoots to the top of the charts just in time for Christmas, husband and wife partnership Jon and Tracy Morter launched a Facebook page to buck the trend.
It was a resounding success. Rage Against the Machine’s expletive-heavy 1992 hit ‘Killing in the Name’ was this year’s Christmas number one, and it was all down to a bit of free social media marketing.
The Facebook page says: “Fed up with Simon Cowell’s latest karaoke act being Christmas No. 1? Me too … So who’s up for a mass-purchase of the track ‘KILLING IN THE NAME’ from December 13th as a protest to the X Factor monotony?”
With close to half a million Facebook group members and as many singles bought, the single reached the top spot amid a frenzy of media interest. And so impressed was X Factor judge Simon Cowell that he even offered the Morters a job – which they declined.
This sort of free advertising and PR is quite possibly every business person’s dream – and is a classic example of just how powerful social media has become.
But how do you utilise the likes of Facebook and Twitter to market your business? We delve deeper into this in our latest SME article: The Morter effect – utilising the power of social media for your small business.