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How to Win Business Centre of the Month

How to Win Business Centre of the Month
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How to get your name in lights through our Business Centre of the Month Award.

Since April 2010 we have selected one winner each month for our Business Centre of the Month Award.

The award celebrates centres that we believe are true advocates of the industry – that offer a strong business community with excellent customer service, and fantastic people who go the extra mile without a second thought.

Our list of winners is a superb example of the innovative nature of the serviced sector. From a converted stable block and a BREEAM rated property to a former airport terminal; our winner’s list celebrates centres from every corner of the industry, in every size and shape imaginable.

But it’s not all about flashy architecture or heritage listings.

What we’re looking for in each winner are the sorts of things that keep your tenants signing month after month, year after year. We’re talking about good customer service, a quality business environment and those little extras that keep you competitive – such as sustainable thinking or innovative marketing tactics.

Given the quality and sheer number of centres, there are a few simple rules that we use to judge each entry. Here’s a break-down of the criteria and a few tips from award judge Chris Meredith (Head of UK Sales) to get you started.

>> Each centre must submit an entry to qualify for the Award, or be recommended by their officebroker.com Account manager. See below for further details.

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1) Customer reviews… Before you can be considered for the Award, we need at least 2 or 3 reviews from your clients. They don’t have to be referrals from us and can be past or present; we will also post the feedback on your officebroker.com profile page so remember to let us know if your client wishes to remain anonymous.

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#1: Collect client feedback.

Chris says: “Nowadays client feedback is commonplace so it should be second-nature for Centre Managers to think about collecting feedback and posting it online. When judging the award it also gives us a good idea of the day-to-day service and what your centre is like from the clientΓÇÖs perspective.”

>> Action #1: Collate feedback from your clients and send it to Julia Fox, or post it online yourself by clicking the orange ‘Write your own review’ button on your officebroker.com profile page.

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2) Customer service… Naturally customer service in a business centre is key, and this should be evident from the client feedback you send to us. But you can also draw attention to your quality of service by making us aware of those times when you have gone the extra mile, or examples of how your staff help clients on a day-to-day basis.

Chris says: “There are always times when a client needs extra help or support that goes beyond your normal role. If you have ever found yourself staying late or generally going above and beyond the call of duty, we want to hear about it. We also want to know about your ‘normal’ day-to-day service – it all helps to strengthen your case.”

>> Action #2: In your entry, include real-life examples of great customer service from your team.

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#3: Good communication is key.

3) Relationships… Before we can endorse your business centre we need to have a good level of trust and a solid working relationship with you. Chris explains:

“Communication is a vital ingredient in how we do business together. We can’t help fill your space if we can’t contact you, or if you don’t keep us informed of availability and contact details. There should be open channels of communication so we can stay in touch with you, get tours booked and keep business flowing.”

>> Action #3: Keep your Account Manager well informed on changes and availability. Always provide post-tour feedback and report any updates as soon as possible.

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4) Online profile… Key to attracting interest from potential clients is an effective marketing campaign, backed up by strong visual aids. Keep your officebroker.com profile page up to date and update your building photographs once every six months or so, to keep your page looking fresh.

Chris says: “Our website can take up to 12 photos per building so you can really go to town on it. A lot of providers now call in professional photographers which really makes a difference.”

>> Action #4: Check your building profile on officebroker.com. To update the description or list of services, or to refresh your photographs, send your updates to marketing@officebroker.com.

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#5: Do you shout about your centre?

5) Publicity & Promotion… Although not essential for the Award, we like to see centres that are forthcoming with news and promotions. This helps us to better market your centre and raise the profile of the industry as a whole.

Chris explains: “We have a dedicated news team as part of our marketing strategy who publish daily news stories and raise awareness of the industry through PR and online promotion. Whatever is happening at your centre – such as a new client or an expansion – send your stories to us and we’ll do the rest.”

>> Action #5: Send your stories to news@officebroker.com or call 0870 112 3667 (opt2).

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How to Enter

To be considered for the Award you must first enter the competition or get your officebroker.com Account Manager to recommend your centre. To enter, please follow these guidelines:

  • 1) Collect Client Feedback: Gather 2 – 3 client reviews and either publish them yourself via your officebroker.com profile page, or send them to Julia Fox who will upload them for you.
  • 2) Prepare Your Entry: Make sure you have covered as much of the criteria above as possible. In a Word document or in an Email, explain why you think your centre should win the Award and include any supporting information – such as examples of customer service.
  • 3) Submit Your Entry! Send your email to news@officebroker.com containing the name of the centre you wish to submit, your reasons why it deserves to win, and any supporting information.

If you have any questions please contact Julia Fox on 0870 112 3667 (opt2) or on Julia.Fox@officebroker.com.

Good luck!

All UK centres currently live on our database are eligible. You can enter more than one centre at the same time, but client reviews must be centre-specific.

Further information:

Award Guidelines (PDF)

Press Release & List of Winners

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Author: | September 1, 2011 | 0 Comments

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